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Local listings in SEO play a vital role in building business reputation, increasing website rankings, and also growing more revenue. There is certainly a growing demand for online local listings these days as compared to the old traditional print marketing, ads on newspapers, yellow pages, telemarketing, etc.

In this digital age, online marketing has become a necessity for every single local business. And if you or your business aren’t found on the web or internet, then you are nowhere.

Local listing helps to list your business or say list your website locally in search engine rank page and make it searchable online. Local listings are the online portfolios that include your business details like your name, address, phone number, hours, and other information.

There are several local listing websites present online where you can create free listings and one of them is Yext local listings. Let's see what is yext local listing and how it can help your business flourish like never before.

What is Yext Local Listing?

Yext local listing is a marketing tool that helps local businesses to make their online presence on several business listings and web-based directories across the internet. It helps to improve the local SEO of a business with local citations.

Local citations are the most important part of local SEO technique where the details of a business can be displayed on Google search results. Not only on Google but your business information can be found online on other platforms as well like Google maps, Yahoo, Facebook, etc.

Yext local listings help your business to be found on more than 150+ digital platforms, whether it's a map, search engine, voice assistant, or social media. But the matter of fact is that your business information must be accurate and compelling. Yext local listing allows you to update your business information instantly on over 100 local directories and search engine sites.

See Also: Google My business Complete Guide - Boost your Business Online Locally

How to do Yext Business Scan?

The yext business scan tool helps to identify the errors and incorrect information about your business location, display your business reviews, helps captures leads, and much more. The scan displays the complete information about your business that is not listed on major search engines sites like Google, Bing, Yahoo, Yelp, etc.

The process to do Yext Business Scan

• Go to yext.com website and check your business appearance online. 
• Select from the top three business types are a one-location business, multi-location business, or marketing agency
• Below there is a form where you can add your business details including the country, business type, business name, and contact number. 
• Click the scan now button and it will generate a list of directories and your business appearances on them.
• It will display with a red warning sign if your business is not listed or the information is not accurate.
• The ‘view listing’ link is displayed below on every listing site on the page where you can click to directly update your business information

Yext Citation Management - How to claim a business?

Citations are an important ranking factor for local search and provide online reference to a business that has its name, address, and phone number. Yext citation management helps to do that by covering all your digital assets including your website, domain name, directory listings, social media accounts, Google accounts, and much more.

Yext citation management helps manage all your business citations within the tool where your business information is secure, easy to access, and portable. It can help improve your business's local rankings, drives traffic to your website, and also generate leads.

Yext Citation Management helps you to:

• Build citations on major search sites
• Remove all the existing citations
• Identify and remove the duplicate citations
• Own and keep your listings
• Submit to data aggregators to push your business information on business directories, maps, mobile apps, etc

Claiming a business listing online verifies that the business belongs to you and you are the authorized person to maintain its online presence. Yext citation management is partnered with Local.Com that helps to claim and verify your business online on various trustworthy search sites. Whether it's Google, Yahoo, Yelp, or any.

• Go to https://www.yext.com/pl/local-claims/index.html
• Choose from the business type from one-location business, multi-location, or marketing agency
• Fill up the details with your business name, phone number, etc
• Click on the scan my listings button below
• See the listings on major sites and verify your business information
• Click on the fix all errors button to update and claim your business process

Features of Yext Local Listing

Yext local listing integrates with 150+ digital services globally that allow you to manage, update and publish all your business information from one source. It allows you to easily optimize across several platforms including maps, search engines, social media, directories, voice assistants, etc.

You can easily update your business details including NAP (name, address, & phone number), business type, and category and location label, opening & closing hours, holidays, etc, and business images, videos.

Some of the features are:-

• Direct integrations with publishing partners make it easy to update and optimize for search across the internet
• Match & Lock technology automatically checks for any duplicate business listings on various platforms and lock it
• Dual-sync technology makes it searchable online after your business listings are updated on several platforms across the web
• Real-time updates allow you to make changes immediately and publish
• Schedule the updates on the Yext dashboard according to your requirements
• A duplicate listing checker allows you to find and suppress duplicate listings across the web
• Analytics allows you to view all the data including location appearance, number of clicks, audience insights, and much more.
• Yext publisher suggestions on the Yext dashboard allows you to view the edits if any, suggested by consumers on various platforms

Is Yext Good for Local SEO?

Local search engine optimization is the main component for any business. The local presence for a business is much important as it builds online credibility and also helps the website perform well. You can always build a local presence by providing proper business name, location, and phone number (NAP) information to the customers through the directories. 

The importance of local SEO has surely increased with the increasing number of mobile phone users. And local SEO is a game-changer, also an important feature in digital marketing strategy that most local businesses looking for these days. There are many providing local SEO services but Yext is one of the top providers and a good one for small local businesses.

Yext is considered to be the top citation management tool, where you can update your business information in 80+ directories and build citations within 48 hours. Yext local listings get approved within minutes of business submission and you can track them from its dashboard.

The great thing about Yext is that you can manage 50 or more citations for your local listings in an easy-to-use dashboard. You can edit and publish the listings easily from the tool, rather than going through the sites individually. Yext Local Search also helps to determine the NAP consistency across a wide range of sites.

The main thing about Yext SEO is its automation and consistency. It easily creates business listings and also helps ensure that listings match the NAP information, for building your business’s credibility. It helps to optimize the local businesses by:-

• Find all the sites, directories, and listings to update your business details all in one place
• Yext integrates with third-party apps and directories that help your business to be consistent across multiple channels
• It provides power rich experience to the users by providing your accurate business information on search sites
• Yext Directories, Locators, and the local Pages are designed to help show your local business on the top of multiple search sites

See Also: What are Local Listing? Reasons Why You Need Local Business Listing

Yext Pricing Details

Yext local listing tool pricing starts at $199 a year i.e. emerging plan, essential plan cost $449 per year, complete package price is $499 and the premium one price is $999 per year.

It is completely affordable for small businesses as well as large businesses to choose any package as per their requirements.

Conclusion

Yext local listing can be a good choice depending on your business requirements. If you’re looking for a faster way to publish or update your business information to online directories then Yext is the best for you.

It allows you quick submission, automatic distribution across multiple directories, monitoring the reviews constantly, analytics shows the audience insights, and local SEO services which make Yext the best listing tool available online.