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The digital age has changed how businesses invest a lot in digital marketing to increase their brand engagements and to market their products online. And one important and most crucial role played by a website is your digital identity and the heart of your marketing strategies.

The cost of not having a website can hamper your online reputation which may result in a lead loss to your competition. Your website may have dozens of pages that need to be checked at regular intervals i.e. website maintenance in respect to SEO, social media, technical issues, and many more. So, a website audit is a perfect game-changer for your businesses that evaluates your site's overall health performance.

What is a Website Audit?

A website audit is a process of evaluating your website's overall performance with main factors like search engine optimization (SEO), social media, content, internal links, technical issues, or website redesign. Website auditing will help you identify and rectify the problems with your website to ensure optimal performance. 

Whether your website has visibility issues, less engagement or traffic, low conversion rates, content issues, or anything, you can identify and act upon it to make it better. But the question is how?

Well, a website audit can be done manually but its time taking and needs enough resources to do that if you have many websites and hundreds of web pages each. So, to make the process easier website audit software is designed to scan your websites and bring down major issues in no time.

Website audit software is a tool or software as the name suggests that audit and analyzes the website to figure out the areas that have issues and generates a detailed audit report with all recommendations to improve the website including search results, rankings, etc.

What are the Best Tools for Website Audit?

There are several choices available for agencies or businesses to choose from when it comes to website audit tools. Whether you want to redesign your website, want to improve the quality and quantity of web traffic and leads, a website audit tool is the best to go for. Website audit tools are available to everyone, many with free and paid models. Each tool has its way of working on your website, but you need to figure out the right one for your needs.

To help you choose the best website audit tool that meets your requirements, we’ve curated some of the best website audit tools for 2021. Whether you’re auditing for on-page or off-page SEO, technical, social media, content, etc., these tools will provide the insights you need to succeed.

List of 14 Website Audit Tools To Boost SEO Performance

1. Website Auditor

Website Auditor is the advanced website audit tool that saves you tons of time and provides detailed recommendations on how to boost your traffic quickly and easily. You can perform site-level analysis, page-level analysis, and generate reports including domain visibility, site audit report, etc. The user interface is so nicely designed that you can perform any actions within a click of any option.

Features

• An in-depth technical website audit
• SEO spider acts as search engines
• In-built TF-IDF SEO tool
• Helps create Google XML Sitemaps
• Creates and manages robots.txt files
• Content optimization of website pages
• Generate automated & custom reports
• Works on multiple platforms

Pricing

Website auditor tool is available for Free, Pro edition which is $125 per year, and an enterprise edition that costs $299 per year.

2. SEOptimer

SEOptimer is a free website audit tool that performs in-depth website analysis and provides quick insights as well as high-level technical action points to improve your online presence. SEOptimer website audit tool has been a game-changer with its free SEO tools such as Backlink Checker, Meta Tags, and Robots.txt Generator, etc.

The tool setup is so intuitive and quick, generates custom reports, and with great support makes it easy to use. 

Features

• An embedded website audit tool
• SEO toolbox with several options
• Multiple websites crawl for issues
• Keyword suggestions and tracking
• White label reporting options
• Task and progress management
• Easily customizable
• Cheaper compared to other platforms

Pricing

Pricing starts from $19 per month to $59 per month and varies with features and requirements.

3. Screaming Frog Site SEO Audit

Screaming frog is the best tool for auditing a large number of webpages website. It provides audit factors for common SEO issues like metadata, broken links, duplicate contents, and more. The speed of the tool makes it on the top of the charts where technical SEO is easier. You can even check schema, redirects, and various tags.

Features

• Find broken links, identify errors & redirects
• Analyze web page titles & meta descriptions
• Review meta robots and directives
• Integrate with google analytics, search console, etc.
• Discover duplicate content web pages
• Create XML sitemaps
• Site visualizations with URL structure and internal links
• Schedule or automate crawling websites

Pricing

Pricing starts from $210.99 per year.

4. Ahref Site Audit

Ahrefs is the best site audit tool available in the market currently out there that provides complete information on your website performance and analytics. From competitor analysis to keyword ranking monitoring and content analysis, the Ahref site audit tool provides you with multiple options to progress your SEO efforts. It is easy to use, and the interface is very user-friendly with all the specific options to perform in a single click. 

Features

• Competitor research with keywords, backlinks, etc.
• Link building opportunities
• Keyword research and analysis
• Website audit with detailed performance and fixes
• Content research with content marketing opportunities
• Keyword rank tracking and monitoring
• The batch analysis allows you to take snapshots of your works
• Alerts of every issue on your website

Pricing

Ahref site audit pricing starts from $99 per month to $999 per month for any agency.

5. SEMRush Site Audit

Semrush site audit is one of the most used tools nowadays that allows you to perform website health analysis and provide a list of issues that needs fixing. It can perform more than 120 checks for website issues including SEO, broken link, content, and many more.

The SEMRush site audit displays the issues of the website in three categories i.e. errors with most severe issues, warnings with medium issue types, and notices with less severe issues.

Features

• Site audit with more than 120 issues checks
• Keyword research and tracking of ranking keywords
• Competitor analysis to check other websites trends
• Powerful content marketing solutions
• Optimize with local SEO
• Social media analysis
• Link building opportunities
• Helps in content optimization and marketing

Pricing

The SEMrush pricing has 3 models such as pro, Guru, and business. Pro cost $119.95/mo, Guru cost around $229.95/mo and Business model costs around $449.95/mo.

6. MysiteAuditor

MySiteAuditor is an embedded SEO audit tool for your website where you can perform multiple things from checking the health to fixing issues as well generating leads for your business. You can generate SEO audit reports that contain 50+ checks to optimize your website for better rankings on search engines. 

Features

• Audit unlimited pages
• Embed unlimited audit forms on your website
• Generate unlimited leads for your business
• Customer interactions with a conversion tracking tool
• Integrate CRM tools like Zapier, Mailchimp, etc
• GDPR options that impact SEO ranking factors
• Easily customizable reporting options

Pricing

MySiteAuditor is available as a Basic ($39/month) or Pro ($79/month) package.

7. SEO Site Checkup

SEO site checkup is an ultimate website audit tool that provides the overall health score of a website in just a few seconds. You can analyze the reports for the websites including rankings, keywords tracking, backlinking domains, on-page issues, and much more. The tool's interface is very nice and good for small business owners to generate reports on keyword analysis, page quality, internal linking, etc. There are lots of tools and several add-on features that provide real value to SEOs.

Features

• Performs complete website checks
• Website monitoring with email alerts
• Track website's browsing speed on multiple devices
• Create XML sitemaps
• Identify broken links and performs quick fixes
• Unlimited SEO analysis
• Competitor analysis
• Generate custom white-label reports

Pricing

SEO Site Checkup basic package cost $24.95/mo, Webmaster package cost around $39.95/mo and Professional package cost around $79.95/mo.

8. SE Ranking Audit Tool

SE Ranking audit tool is a complete tool for any business looking to optimize websites in a single click. From website audit, keywords planning, and rank tracking, to backlinks monitoring, and competitor research, the tool works at its best. A very few website audit tool provides all those features at this price range. The interface is great and very user-friendly, where you can do the operations with a click. 

Features

• Website audit with crawling every page
• Monitor each page if any issues
• On-page checker checks each page and fixes issues
• Lead generator to attract visitors
• Keyword grouper groups all the keywords with location, long-tail, etc
• Backlink checker analyzes and discovers link opportunities
• Analyzes key metrics of social media accounts
• Create custom tasks and reports easily

Pricing

SE Ranking tool basic optimum package cost $31/mo, plus package cost around $71/mo, and enterprise package cost around $151/mo.

9. Woorank

Woorank is an automated website auditing tool with a powerful site crawl that can audit large no of websites easily. You can easily monitor your website's health regarding SEO and get quick insights to optimize your website. Its easy-to-use interface saves lots of work and you can also prioritize or customize the tasks according to your needs. Identify keyword opportunities, track and optimize technical SEO, build a content marketing strategy and grow social media presence in one place. 

Features

• Website audit management
• Powerful site crawler
• Competitive analysis to grow your business
• Content marketing and management
• Integrate Google analytics, search console, Facebook for detailed reporting
• Keyword monitoring and keyword rank tracking
• Keyword research options
• Link management with link building, monitoring broken links, etc

Pricing

The Woorank tool comes with both monthly and yearly plans. $73.12 per month & $47.74 per year for the pro package, and $219.38 per month is Woorank's premium package price with $145.25 per year billing. 

10. Site Analyzer

Site Analyzer is the most efficient website audit tool that includes all the SEO tools that a business needs to perform at its best. Site Analyzer allows you to track your keywords as well as your competitors, provides keyword suggestions, optimize your website pages, crawl your website to detect SEO issues, creates backlinking opportunities, etc. Its site vs site feature gives a detailed report of your competitor’s keywords, contents, backlinks, etc. 

Features

• Crawl every page of a website
• Track your websites keyword ranking
• Backlink analysis and opportunities to create backlinks
• Page wise analysis to detect and fix issues
• Keyword research with search volumes and traffic
• SEO benchmark uncovers your competitor's keywords
• Site vs. site allows you to uncover your competitor's strategy
• White label reporting

Pricing

The starter package of the site analyzer costs $29 per month, the pro package $69 per month, the agency package is $139 per month, and the reseller package is $359 per month.

11. Deep Crawl

Deep crawl is easy-to-use website audit software that helps to perform a full technical audit of a website. It has a nicely designed interface with an easy-to-navigate menu bar to choose and start the operations for your website. The tool identifies and monitors the issues on your website, offers analysis into sitemaps, backlinks, and website downtime as well. DeepCrawl comes with several tools and integrations that will help you protect your website and improves performance.

Features

• Audit management with technical SEO crawl
• Integrated tools that improve website performance
• Easy to use dashboard
• Helps in goal setting and tracking
• Google analytics integration for detailed analysis
• Broken links tab for link management
• Indexation tab to assess the index
• Reporting and presentation tools
• Connect with Google data studio, API, etc

Pricing

For pricing details please contact the customer deep crawl.

12. Alexa Site Audit

Alexa site audit tool combines all the SEO tools and analytics tools to identify the issues quickly and allow you to fix them. You can check the status of your website's SEO health i.e. on-page SEO, crawl errors, page speed, or any security issues. Alexa also helps you to research keywords, perform competitor analysis, and its analytical capability makes it the best tool for any business that wants to drive growth and revenue. 

Features

• Keyword difficulty tool helps to find the best keywords
• Competitor keyword matrix helps to get your competitors keywords
• On-page SEO checker to optimize your content
• Competitor backlink checker finds valuable links
• SEO audit tool identify and fix technical issues
• Audience overlap tool to find the right type of audience
• Site comparisons help to compare between your competitor sites
• Get all the metric on Alexa website traffic statistics
• Find similar sites with common keywords

Pricing

Alexa site audit advanced version price starts from $149 per month and also a free trial version available with limited features.

13. Dare Boost

Dare boost is one of the best website performance monitoring and speed comparison tool available on the internet. It performs site audits and provides lots of optimization tips to improve your website performance. The user interface dashboard is amazing with lots of insightful analysis tools, comparison & monitoring tools that help in many ways. Its main features are granular testing frequency, performance budget alerts, side-by-side comparison between tests, and interactive performance graphs.

Features

• Best performance website audits
• Speed test of any website
• Website quality analysis
• Site comparison tool
• Monitoring the speed of the website
• User journey monitoring for audience interactions
• Mobile website test for mobile usability

Pricing

The dareboost discover package cost around $59/mo, explore package costs around $370/mo and for the enterprise package please contact the support team.

14. Marketing Grader

Marketing grader is a nice free audit tool that analyzes your website and grades it based on SEO criteria like keyword quality, alt tags, directory listings, and more. By analyzing the grades you can identify your site’s weaknesses and fix them. Marketing grader is developed by Hubspot which is one of the best inbound marketing tools in the market. It also works to analyze your social media accounts and the website grader ranking badge is one of the features that every blogger looking to indicate their blog grades. 

Features

• Website audit management
• Competitor research and analysis
• Grade calculation of websites
• Tracks keyword ranking of websites

Pricing

To know the Marketing Grader package cost, please contact the support team.

Conclusion

Likewise, there are many website audit tools available in the market, but the best in 2021 is filtered out above. The 14 website audit tool mentioned above has its unique way of working, with somewhat similar features but different prices. But if you want to choose one from the above, you can run your site on each of the tools to check the differences.