Aug

Steps to Increase Domain Authority For Your Website

08/10/2017 3:00 PM by Admin in Seo

steps to increase domain authority for your website

In the engaging internet world, the website which ranks top on search engine results pages (SERPs) can be seen, by a vast number of peoples. While many factors that contribute to a website's search engine ranking out of which Domain Authority is another.

A website that has high Domain Authority (DA) is more trustworthy and a powerful way of increasing overall SEO performance.

We know that Google has 200+ SEO factors to rank your website for a keyword. Many experts say that “higher the domain authority, the greater the website ranking and traffic. Your SEO efforts will be a key to beat the rankings of your competitors with higher authority signals”.

So the main goal of all SEO bloggers, internet marketers and entrepreneurs is to rank higher on the search engines. With the consistent improvement in quality content, SEO and backlinks, the search engines will give more preference than your competitors.

Domain Authority

You can get numbers in marketing with fans and followers, conversions and click-through but some of these figures matter more than others.

Unlike page authority and page rank; Domain authority is another factor that increases your website rankings without even less content.

But don’t think that the page authority will not have any impact on your domain; it places a crucial role in improving page ranking as well as the main domain.

Domain Authority (DA) is a website metric developed by Moz which ranges from (0-100), the higher the moz score the greater search engine rankings. It is one of the most important numbers known to SEOs that are aggregated from several sources each having its impact on the overall DA score:

MozTrust
MozRank
Link profile or backlinks
High-quality contents
Internal link building
Page speed, and much more.

The more your DA score, the more likely your websites for getting heavy traffic and high rank. The number of linking websites has an impact on Domain Authority as links from websites that have a high Domain Authority pass much more authority to sites they link to.

DA is measured on a scale of 1 to 100 and more closer you are to 100; you get more traffic and better ranking. You can also measure Domain Authority score using Open Site Explorer by typing your domain or sub-domain address. A low Domain Authority score can result in less traffic and lowers your website ranking. That's why it's important to have a good DA.

The domain authority cannot be increased overnight; it requires greater quality contents, seo, backlinks, social score and much more. It is the greatest way to measure your SEO strategies and performance against your competitors.

The DA can be increased easily from 0 to 20, but going higher than 40 becomes much tougher for the bloggers and takes a lot of time to do it.

Here are the amazing ways to increase domain authority.

Build a Responsive website design

Responsive website design makes your site visible to all types of devices (desktop, mobile, and tablet). So most searches come from mobile devices, if your site is not optimized for mobile then you may lose lots of visitors.

Google search engine gives priority to mobile websites that are optimized for mobile, rank better and improves the Domain Authority score.

So make your site responsive for all types of devices by using a bootstrap framework or any other framework to improve domain authority score.

Steps to look at

Design websites for all types of devices.
Use responsive design with flexible layouts, images, and CSS media
Include viewport meta tag for contents scaling and size
Appropriate font size (14px) and button size (44px by 44px)
Use high-resolution images
Test every page, user action, buttons on mobile-friendly test tools

Write High-Quality Content To Increase Domain Authority Score

In order to achieve higher domain authority, you need to write high-quality content without roughly around 2500+ words each content.

You may be thinking, is this possible to write such a long content?

Actually yes, but it requires a great planning and strategy to bring concepts into words.

So try to think, the readers need a clear information on your content and more friendly to read it.

They need fresh, Uniqueness and relevant content to understand much better rather than just adding the content.

Many times you have even heard that “Content is king”, so we recommended to go for a higher number of words along with images and videos. So the DA score is directly linked to high-quality content. In order to improve DA, write a great quality content for every blog post.

Tips to write high-quality content

Plan the topic and subtopics what all the contents required? And start planning before working on the content.
Make sure the content is of 2500+ words and make the sentence not more than 2 lines. This creates a better readability for the user and helps to reduce bounce rate.
You can use the Keyword everywhere chrome plugin or LSI keyword tool to know the list of relevant keywords, competition, and high traffic volume.
Finally read, understand and revamp your content to the required length.

Now you know some tips on how to write high-quality content.

They are few guidelines to know and should not be followed,

Do not copy the same content from your competitors, you may get penalized by google algorithm and results drop in rankings.
Don’t rephrase the same content on what the competitors have written like replacing synonym words. Try to write a unique article instead of on rephrasing it.
Make use of bullet points, catchy headlines and images instead of adding only paragraph content.

Work On on-page improvements

SEO is the most important factor used by internet marketers for improving their websites DA score.

To improve on page factors on the website, there 2 important things to consider which are site seo and technical seo. The on-page is one of the important factors to improve domain authority.

Site seo are the meta tags optimization, seo friendly URL's, image optimization, header tags, content optimization, internal link optimization, XML sitemap optimization, robots.txt, canonical optimization.

Technical seo is to improve website speed optimization, minifying (CSS, JS, and Html), fixing site errors, URL errors, free design errors etc.

Meta Tags

Meta tags are the HTML code used to optimize webpage and help the search engines to know about the page. It includes a title, description, keyword, meta viewport, open graph, twitter card, google+ tag and other meta tags etc.

According to the new seo guidelines, the title length is around 70 characters and meta description length is around 300 characters which can be utilized completely.

To optimize the title tag, use the keyword at the beginning of the title and also a secondary keyword which matches webpage content.

Similarly, for the description, use the keyword at the earliest and explain little more in detail of the webpage content.

The keyword is not considered anymore by the google, hence I am not discussing it.

Meta viewport is a special meta tag, which makes your website responsive and is available to all types of devices. This helps the user engaging in the content and reduces the stress on designers to create a new design for mobiles and tablets.

Finally, social media meta tags which are a new trend in the seo optimization, this helps to make your site more positive seo and easily to share your content across various social media and engage visitors.

URL Optimization

The URL is a Universal Resource Locator to identify the location of the webpage.

www.example.com/example -product-page

In order to optimize Url, the URL should have primary keyword relevant to the content and avoid using special characters like %20, () brackets, and &symbol. Use LSI tool to find relevant and high volume keywords related to your niche.

If the URL is not SEO friendly, your site may not be indexed and may lose the valuable visitors. If the webpage URLs has multiple pages it results to duplicate pages and results to loss of domain authority score.

Header Tags

There are 6 types of header tags which can be optimized on each and every page of the content. i.e <h1>, <h2>……,<h6>. So each header tags have a different size, which helps the user to read the topics and subtopics in a structured way.

For each header there are different sizes, The size of the header is shown as follows:

<h1> - 32px

<h2> - 24px

<h3> - 18px

<h4> - 16px

<h5> - 13px

<h6> - 10px

Use both primary and secondary keyword in header tags which helps to Domain Authority(DA) score.

Image Optimization

Image optimization also places a key role in improving domain authority score. It includes image size, alt tag optimization, and image name.

To optimize the image size, always use jpg format and compress it. Compared to png and SVG, the jpg image format is more optimal in resolution and helps to improve page speed without affecting the site structure.

Optimize images with alt tag by adding a relevant keyword into it will help the search engine to understand and appear on google images search.

By using multiple images in the content improves page quality and increases the domain authority score over a time.

How to compress images to increase website page speed?

If your images take more time to load, there will be a negative impact in overall rankings in search results. In order to reduce your image size, we recommend to use image compression tool and compare the results.

Suppose if the image size is 580 kb, the tool can reduce the size up to 150 kb without affecting quality. You can compress up to 20 images at a time, just upload or drag & drop the images (jpg or png) to the tool.

How page speed directly related to domain authority score?

If the website page speed is not improved, the ranking will not improve and leads to falling of domain authority score. So it directly impacts your domain authority score.

To check your page speed use Pingdom tool or google page speed insight tool. Because the tool gives you very accurate results were to improve the speed.

Build Internal Link

Internal links are the links passing from one page to another internal webpage. It may be articles links, Infographics pages, resource guides, videos links using an anchor text that can be used for promoting pages and attracting high-quality traffic.

Know the purpose of internal link building

Easy to navigate internal webpage to the users and the search engine.
Improves page authority and distributes page authority to internal pages.
It strengthens the content and information with a valuable link passing to the relevant page.
It gives a clear path to search engine spiders and keep visitors engaged by clicking internal links for the new information.
It helps to build a proper hierarchy structure for the given website.

To specify internal link use the following method

<a href="http://www.yoursite.com" title="This is your site">my website</a>

Many of them are not aware of this title attribute in anchor text, the title attribute provides as a tooltip when a mouse is pointed on the link. Because using this method may boost your page ranking on top of search engine results.

Use a maximum number of internal links on the footer to easily access web pages by the users.

Implement XML and HTML Sitemap

A sitemap is an XML file that consists of a list of URL’s to tell search engines how well the pages has been organized in the website. So the spider can crawl the web pages intelligently within a less time.

XML Format

***************************

<url>

<loc>http://www.yoursite.com/</loc>

</url>

<url>

<loc>http://www.yoursite.com/page1</loc>

</url>

<url>

<loc>http://www.yoursite.com/page2</loc>

</url>

<url>

<loc>http://www.yoursite.com/pagen</loc>

</url>

</urlset>

****************************

HTML Sitemap is a set of internal links in a webpage to easily navigate for the visitors. Html sitemap is both effective for users and search engine spiders compared to XML sitemap.

It helps the crawler easily index the webpage’s without any issues when your sitemap contains a large number of pages. Because it helps the visitor to spend more time on the website, which increase your webpage dwell time to rank higher on a search engine.

If you are not able to implement HTML sitemap on your website, simple you can use HTML sitemap generator tool to build your HTML sitemap faster.

Website Speed Optimization

Increasing the loading speed of your web-pages enhance the user experience, conversion rate benefits, and also a high ranking factor. To improve your domain authority score, do everything to make your site speed better with less effort can gain you more DA score.

Optimize or compress the images to a proper size.
Enable browser caching.
Minify HTML, CSS and JavaScript code for extra spaces, line breaks, etc.
Uninstall the plugins that are not necessary (If WordPress installed)
Minimize redirects using HTTP redirects or Include the link rel=”alternate” markup in your desktop pages.
Reduce use of third-party javascript and CSS files.
Enable compression to reduce the bandwidth of your pages.
Upgrade the server from shared hosting to VPS hosting.

Test your website score regularly and make necessary changes on the website to improve speed and website score.

According to google guidelines, the website should load within 2 seconds to engage visitors and generate good revenue

Use Pingdom tool to analyze web speed and Also check the page-speed insight tool,

Create a Robots Txt File

Robots.txt is a text file to instruct webmaster robots which pages to crawl, which pages not to crawl and how to crawl the pages on their site. Once the robots file is regulated with a set of instructions to index the pages and serve the content to the visitors.

The file is to be a text file with the name robots.txt

And the set of codes to be used are User-agent, Allow and Disallow.

The default robots.txt file can be used as follows

*********************************

User-agent: *

Disallow:

Allow: www.example.com/sitemap.xml

**********************************

The above code instructs all the webmaster robots to allow the respective pages and disallow the respective pages.

Once you update robots txt file on the server with a new set of instruction, you can analyze in webmaster the page is blocked or not. If you want pages to be indexed, remove the page in robots file and recheck the pages where the robots can crawl easily.

It has a very minor effect in improving domain authority score if it is implemented properly or else decrease in domain authority score.

Improve Social Share and CTR

According to the google search engine, social signals are not considered as a ranking factor.

But you may ask why we need to do when google not giving preference to social signals.

So let me explain in a simple way,

The purpose of sharing your content is to engage visitors through different social media and create brand awareness for your business. Through branding, you can engage lots of visitors from social media and can get a ton of traffic which is useful to your business development.

Only it requires is quality content, informative and popular to reach millions of users through social media.

How does it work?

It takes little time to understand the basic concept of social engagement and how it will make your site popular?

Once you create a quality content and published on your blog, the next step is to reach people on social media.

Most of the users usually engage in social media, YouTube and chatting app like WhatsApp, so the best way is to post and share the article with your friends and related groups on social media. If any user likes your article he may link back to your site and increase higher rank on search engine.

Posting in social media is one of the popular ways to reach millions of people if your content is valuable.

Along with social media, create a video and share it on youtube, and WhatsApp to millions of people.

Build Backlinks

Backlinks are the supreme factor in SEO to get traffic to your site. If more the sites linked to, it passes more link juice and ranks higher on search engines.

To rank higher on search engines there may be hundreds of factors but when it comes to backlinks, no other factor can beat in terms of traffic and authority. It is an important component of SEO.

You already know that getting quality backlinks is not the easy way and getting links from the other site has a technique to improve your domain authority and traffic.

So here are the few simple steps to build backlinks naturally,