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Social media is the foundation to build followers on any niche. We all care about it the number of followers on the page, frequent content posting, keep engaging and reach as many followers as we need.

In practical, promoting your business online, fast, and in a low-budget way - social media could be one of the best solutions.  However, there is a pattern and set of standard norms that you need to adopt in order to expand your business over social media. Your focus should not only be on posting quality content that your audience can talk about, but you must look at ways to build up a strong follower-channel. There are several ways that can help you gathering thousands of followers.

Here we have listed essential ways of increasing followers for your website over the social media. Read on to have an in-depth view of the approaches and bet tempted to use them to your advantage. The tactics that we have listed below will help you in gaining:

• An abundance of real followers that are not bots or such users that are not particularly interested in your niche
• These techniques won’t cause any damage to your social media page as the ways listed are in no way unethical and will result in the improvement of the reputation of your brand

How to Increase Social Media Followers?

1. Under the niche and develop a social media content strategy

You need to build a robust approach to develop content in your niche and attract potential followers to your social media page. Whether you are a newbie who has recently started the journey to establish an online presence. You have been trying for a very long time to gain likes, comments, and followers, but due to some or the other reason are unable to do so. Don’t get frustrated.

Make sure to understand your audience first before you are all set to curate your content. You need to know your demographics well, along with the behavior displayed by your audience. Also, the personality type of your potential followers is going to play a massive role, so creating the content for them to read is very important. Once you have mastered these criteria, you can get set on the path to find your customers.

2. Be consistent

One of the best practices for gaining followers over social media is to be very consistent; you must keep up your message and name in front of the eyes of your followers. So keep posting over your social media page on a regular basis. If you are unable to manage your account daily, at least make sure to post some content once or twice or more in a week.

If you aren’t consistent enough, your account will be lost among the millions of others trying to do the same grabbing the attention of their followers. No matter what social media website or strategy you choose to gain success over the online world, remaining consistent for the long term creates qualitative results.

3. Use Hashtags

Implementing Hashtags on every post is very cool to reach followers. You will not survive over the long run if you didn’t master the hashtag trick. Whether you have an account over Instagram, Twitter, Tumblr, Facebook, LinkedIn, or any other social media channel, making use of the appropriate hashtags to promote your content is a must. Hashtags help retain the speed of the conversation at lightning speed by the popularity of the posts on a respective topic.

When you are adding a hashtag to your post, the people who are genuinely interested in your niche will locate you quickly. However, there are certain guidelines on how to use hashtags on the post, and everyone should be followed; otherwise it will make your content look desperate and not quality. When you use more than required hashtags, the attention of the seekers would be diverted from the main content to the bunch of #s added.

See Also: How to Add social share buttons to the website?

4. Follow influencers and competitors people

If you completely know the industry that has been working for and ready to expand it to further heights will be very difficult. You will be well aware of the influencers working on the same niche for several years. If you do not have any idea about influencers, you could peruse through various social media channels and come across some. Once you have located the influences working in your field, you must follow them over social media and then further share their content through your media page.

Most of them are going to follow you back; all you need to do is contact them send emails about your products and let them do the promotion also. So keep an eye on influencers how they post? How frequently they post? What strategies do they use? etc. Make use of influencers that you are following. Have a look at all the influencers that your competitors have tracked down; you can follow their traces to monetize your social media page.

5. Add social share in website, emails, forums, and wherever possible

Make it easier for your followers to re-share or re-blog your content. No one would ever want to go through the hassle of copying and then pasting your URL over their social media page so that your content gets shared. Just add the social share option to your website, forums, emails, and in each and every post possible. This will further enable your posts from engaging well among the quality audience, who are genuinely interested in viewing your niche.

We are repeatedly focussing on one particular thing, and that is to stick to your niche. It is essential to gather an audience that belongs to your niche and they could prove to be your potential customers. If you keep on focusing on various activities, you will surely have to let go of some potential clients. So by adding the social media share option on the website, emails, forums and wherever possible that easily gets shared to attract a vast audience. That is a guarantee!

Also check Social stats checker

6. Send mails to follow

If you have gathered up an email list of your potential customers, they do not shy away from sending a shout-out via email asking them to follow your social media page. While you are sending away those emails, do not forget to include the following buttons, which would directly lead the potential customers to your website and it would be easier for them to locate you online. You could consistently promote the newsletter of your website on a social media channel, without thinking about it much.

One of the easiest and obvious ways to improve your followers’ number is to ask! You can write about the benefits of connecting with you like sending quality articles, more followers reach, the potential of buying online, case studies, etc through emails. While you do so, add large icons, links to your website, or a button, which would enable your email receivers to connect on social media directly.

Check this tool: Email Privacy Checker

7. Engage with followers

To engage with your followers is one efficient way to gather more. Never should you ever miss out on the chance to interact with your followers. To become an accessible, well-established page, you will have to take your followers seriously. Therefore, make sure to respond to the questions, mentions, or comments made by your followers.

This is how you are going to foster engagement, deepen the bond with your followers virtually, and enable them to trust you as well. The whole point of creating a profile over social media is to go social and interact with your potential customers well to generate more significant revenue by influencing them and keep engaging.

8. Join similar groups and post the comment

The whole point of this article is to enlighten you with all the ways to promote on the social media pages. If you want to increase customer engagement over your post and need to boost likes, comments, and ultimately the number of followers, you need to join social media groups that function in your area of expertise. Then you can make use of your sound knowledge to post witty and humorous comments to attract the attention of other social media users.

Although the groups over social media are raving, it could be quite tricky for a layman to locate one such substantial group and gain an invite to it as well. The engagement groups will further help you in boosting the engagement of your posts, and you can also get featured over some of the accessible pages as well. This will work effectively in establishing your social image and thus promoting your business in return.

9. Post news, facts, growth metrics, trends, videos, and other information

No matter if you like it or not, your followers before hitting the follow button to your page are definitely going to measure the number of likes on your page. Also, the influencers that work towards promoting your products and thereby your business, first look at the number of people following your social media account and then mull over the fact whether your business is worth partnering with or not.

Post about some amazing facts that are related exclusively to your brand and drive the attention of your customers towards what you have in stock to offer to them. Also, keep a check on the growth metrics, post all the videos that could be currently trending in the market, and other related information to your brand. The more engaging the posts of your page will be, the more will reflect on the number of followers on your page.

10. Do interviews and post on social media

This is one of the reliable options to skilfully promote your brand through social media and gain quality followers. Interviewing an influencer can explicitly work in your favor. You can impart more valuable stuff to your audience by taking in the expertise that the influencer has to share through your social media page. Also, meanwhile, you can kick a long-term relationship with the influencer, which will ultimately work to your advantage.

You can use the influencer’s success like a piggyback in gaining more followers by only posting a brief interview video with them. Also, when you have interviewed with the influencer, they are going to promote you to their audience as well. That will further help you in gaining visibility and potential traffic as well, which will ultimately result in more followers for you.

11. Make your videos and share

When you are making videos to share on your social media page - it would reflect the raw side of your brand. Your users will be able to view the version of the products that you are promoting. Now you must wonder how will this help you gain followers? Let us tell you that when the users are able to see the unedited and original side of the brand that hasn’t been manipulated in any way, they will be able to connect with you and the brand as a whole new level.

The bonding that is going to establish is going to more personal and more real. And that is the whole catch –to influence your potential customers on an emotional level. Also, while you are making the videos to share over your social media page, make sure they are quirky and humorous and not just informative. This will help you grab the attention of the users for a longer time.

12. Follow all the above points and do it for the long term

All the points that we have mentioned above are crucial for gaining social media followers. And you must make sure to implement all the points to your social media page to get maximum results possible. Also, depending upon the type of social media, you can customize the way you are going to influence your audience. For instance, using hashtags is an excellent way of promoting your content over Twitter, Instagram, and Tumblr, but that is not going to be so useful when it comes to Facebook.

Over Facebook, you can share longer influential videos that aren’t very feasible over Twitter and Instagram. Therefore, we would suggest you make use of all the points adequately to generate maximum results possible and improve your efficiency over social media as well.

Conclusion:

After you have implemented all the approaches to increase your social media followers, you will notice a sudden surging in the numbers. You can rest assured that these tactics will enable the engagement of your posts and improve the number of followers as well. One last thing you can do is make live videos through your social media page that would represent more about your brand. Through stories and posts, you can ask already existent followers to comment and view your posts.

You can further influence them to share your posts on their social media page, which would further attract more followers or so to say more visitors to your account. That could work in your favor as well. Apart from implementing specific tactics that we have listed, make use of the old school ways to share information about your social media page. In such scenarios, word-of-mouth can do wonders.