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Today Everyone’s goal is to drive SEO traffic organically, rank keywords on top of search engine and generate more sales. But many feel SEO is so complicated, and it takes a lot of time to get organic traffic when you rank for high competitive keywords. If you need to achieve these goals either outsource SEO or develop your own Seo strategy.

Developing an SEO strategy will help you control the website and optimize accordingly to your needs. But to get strong organic search results; it may involve many ranking factors like age of the domain, keyword ratio, SEO, content optimization, backlinks, page speed, and much more.

So if the business owner understands the basic concept of SEO, developing and executing the strategy will boost business sales in the long run. It is not about only searching the keywords; it also includes on-page, off-page, and technical SEO.

So here I will teach how to create a solid seo strategy for the new or old niche websites.

What is SEO Strategy?

An SEO strategy is a method to analyze, understand, develop and execute the seo process for niche websites. It includes technical SEO, on-page checklist, off-page strategy to gain more authority and boost organic traffic in the long run.

Types of SEO you need to know

Technical SEO - This refers to crawling and indexing the webpage which means the search engines can easily crawl and store the data in the server. Suppose if you are building own website from scratch, there may be seo technical issues and low page speed. 
In the case of CMS(Content Management System), it is designed perfectly according to search engine needs without any glitch. 

The main parameters in technical SEO that google cares about are crawling, indexing, mobile view or responsive, speed, search engine friendly URL's, and content hierarchy on site. Much of 'technical SEO' comes from development and design; since it is the key area that website owners need to look after.

On-page SEO - Apart from technical SEO, on-page optimization is a fundamental part of ranking a webpage with well-structured content. To optimize you can use CMS like WordPress, where you can get all the necessary SEO addons on the site to implement and grow the website.

The main key areas to focus on-page optimization are keyword research, meta tag optimization, content, image optimization, internal links, header tags, user experience, schema optimization, zero broken links, etc. To find these missing elements on the page; use seo tools like Screaming Frog, On-page Analyzer or woorank to easily crawl and fill the seo parameters for more search engine exposure against competitors.

Off-page SEO - This method is completely different from technical and On-page SEO. It is implemented for promotional purposes such as link building and social media to rank higher in search engine results. A website with high authority provides a backlink that gives more exposure in the search engine results page than competitor websites.

The main idea of off-page is to increase rankings, build authority, great exposure, and establish trustworthiness for the long term. By building a backlink it provides a link juice to your site and gains more organic traffic to your website. For search engine links are very important, no matter how much depth the content is; it will still give a low value in order to avoid ranking for new content.

SEO Strategy for Long Term

1) Identify a list of niche related topics

For improving organic traffic you need to find suitable niche topics for your blog. So that it requires lots of keyword research and identifying those topics should be focused on writing the content.

The more the research of keywords, the better is for SEO optimization. Make sure the topics should match with related keywords to rank on the search engine. So this is your first step to identify a list of niche related topics. The topics which you focus on must be the interested area, problems that you can solve, low competition, the profitability of your niche, and changes may happen in the future.

Once you found the topics, either you can combine with a short tail or long-tail keyword that makes sense to your niche business. Do this for at least 3 months to get a complete idea of the niche, with low competitive, better search volume, and CPC cost. So this way you can test your ideas and enter the market as soon as possible where you can succeed faster against the competitors.

2) Find Long-tail keywords

Many bloggers write a lot about keyword research and the benefits of using it. This will result in mistakes of using short tail high competitive keywords for their blogs instead of long-tail. Why because long-tail keywords are very specific and targeted to the niche topic; thanks to its low competitiveness and less search volume.

Nowadays long-tail keywords became much popular to drive a ton of high-quality traffic and increase revenue for the business. With the least amount of effort and active keyword research techniques using keyword tools.

When you type on google search, vast majority searches on Google is long-tail keywords which are going to be popular or unpopular search query. So whatever the age of your site, or type of business it is, long-tail keywords plays an important role in seo strategy. It can be in titles, header, article post, infographic image optimization, or any type of content optimization.

You must have seen all top-ranking pages, the keyword which they focus will be a 'broader topic' low competition and fewer search volume or maybe more. It includes topics along with a long tail keyword for a keyword to rank in the top of search results, always write high-quality content and add more images to impress the readers.

So to drive the targeted traffic you need to have a list of keyword research tools like Google Auto suggestions, google related search terms at the bottom, Google keyword tool, lsikeywords.com, keywordfinder.io, SEMrush, Soovle, and most important tool from us is long-tail keyword suggestion.

3) Create a new page for each long-tail keyword

Based on keyword research, select the profitable keywords and create a new page with the long tail keyword. Make sure the keyword is related to the niche topics along with sub-topics. By adding more detailed content for each page with necessary images, headings, sub-headings, keywords and other SEO elements will improve organic search traffic.

If the long tail keyword is too big for the URL, so make sure you add only primary keywords in the URL and gain more exposure in the search engines. This will help us improve organic traffic and rank higher in search engines with each long-tail keywords.

In order to avoid high competition in the niche, we recommend to go for long-tail keywords that are easier to target and increase revenue. Most big companies and experts always choose potential longer keywords so that they face much competition in the industry.

So plan your content strategy very carefully and focus on long-tail keyword phrases in each and every blog post to rank higher on the search engine results page.

For example, if your seed keyword is "seo tools" and targeting the high competition and high search volume keywords will result in no traffic. But if you focus on long-tail keyword phrases such as "best seo tools in 2019" with long-form content might generate a significant amount of traffic, leads and rank easily on the search engine. High competitive keywords take more time to rank because of its link juice.

4) Blog each week

There is no exact path for how many blogs should you post per week. But many bloggers suggest atleast you need post 1 or 2 per week to maintain content frequency. This method will help you build a steady routine every single single day and reach the target.

In case if you are in a news, tech-related or any other fast-moving niche blogs, posting 1 or 2 content per week is not enough to reach the target audience. Because other competitors in the same niche will be posting 10 to 12 per day to attract a large amount of audience.

So make sure if you are in these categories just increase the content frequency every week to match with the competitor. By publishing lots of blog posts on your website has a significant SEO benefit to rank higher on search engines and generate more organic traffic. In practical, you need to focus on 1 strong SEO factor i.e content, lots of content on your site to bring a huge amount of traffic rather than focusing on multiple factors.

Some people say to do this or do that and ask to follow their blogging routine, but in practical it does not go very well for you. If you want to be a successful blogger try your best based on skills, time, energy, structure, and development approach. Since each blogger has various techniques and strategies to implement it.

Always feel inspired when writing a blog post, and make blogging routine atleast 1 or 2 posts per week or schedule the post whenever it is required. Use Google calendar to make a content plan for each week and work on it very strongly until you reach your SEO goal.

5) Create a Solid link building strategy

If you want to reach your SEO goals and to be successful, then link building is the key factor to drive more organic traffic for the long term. link building means links from other authoritative sites, which makes Google happy and ranks your website higher in the search engine.

For ranking in Google and other top search engines, it requires continuous engagement with the audience, solid links from authoritative sites, social media promotion, and strong content strategy. But content and links play a major role, not all external links will make Google happy; only the top authority links will help you boost the website rankings.

We know Google is very smart because it looks at how your site is structured, number of pages, quality of content, links from other trustworthy sites, mobile-friendliness, and much more. If your sites have higher trustworthy links against competitor sites, it will automatically push higher in search engine rankings.

To create a solid link building strategy, follow these tips below:

i) Use tools like ubersuggest, ranksignals, or Moz link explorer to find competitor links related to your niche industry. Then download all the links pointing to the webpage and start submitting your site links one by one.

ii) Internal link all your webpages properly. Because, if any page gets links from an authoritative site, it will help to pass link juice to all related pages and increase the exposure on a search engine to target more audience.

iii) Use Chrome extensions like LinkMiner or Check My Links to check broken links on competitor websites. After finding broken links, send a mail regarding the issue and request an alternative website link to replace it with your site.

iv) Do Guest posting related to your niche industry. Just type your keyword followed by key terms to get links from a trustworthy site.

For Example,
"Keyword" + "write for us"
"Keyword" + "guest post"

Copy all the site which accepts guest post related to your industry, follow the "Guest Post Guidelines" and submit accordingly.

v) Also work on directory submission, Social bookmarking submission, Profile submission, Forums, Q&A submission, social media shares and info-graphic submission to get free trustworthy links from these sites.

vi) Do research on long-tail keywords, Build Solid content with internal links, images on each and every page in detail to attract more visitors organically and backlinks over a period of time.

vii) Always keep researching for new authority links from competitor sites and build the links every month to maintain sustainable rankings in search engines for the long-term.

6) Do SEO Optimization for all pages

We know Search Engine Optimization is one of the toughest part of maintaining a website ranking in search engines. Along with Google keeps changing its algorithm eventually it will have a significant impact on your website rankings. This will also make your website even harder to gain traffic and outrank the competitors.

If your website is not SEO optimized, then your website is not ready for takeoff. So a good SEO website will have more organic traffic, less bounce rate, increase time on page, higher ranking in google search engine and ability to convert them into potential customers.

There are plenty of amazing seo tools to tackle SEO issues and gather data to improve site rankings. So here are some tools we recommend to look and measure your success rate.

• Google Search Console
• Google Keyword Planner
• SEMrush
• Website SEO Score Checker
• Ubersuggest
• Screaming Frog

Here are some of the strong tips and strategies to successfully improve your SEO metrics:

i) Fix all the technical seo issues like canonical issues, site indexing, 404 pages, javascript rendering, incorrect robots, missing sitemap, hreflang tags, website loading speed, and other many more. To improve all these issues migrate your site to CMS such as Wordpress, Joomla, etc, Because it has all set of features and plugins to solve issues faster than reprogramming the complete website.

ii) Use SEO score checker tools to optimize complete on-page seo issues like meta tags, breadcrumbs, image alt optimization, header tags, broken links, content optimization, code to text ratio, keyword density, XML sitemap, robots.txt, and other on-page seo elements.

iii) Build long-form content (called “skyscraper” technique) for every blog-post with strong long-tail primary and secondary keywords in mind. Include a lot of necessary images to gain more readers for a consistently long period of time. This will make the site more trustworthy, and bring back visitors to the site.

iv) Promote on Social media sites frequently twice a day regarding the blog or any other creative post. Follow the people of your competitors on facebook, twitter, linkedin, Pinterest and other sites as well to reach more people. If your post is genuine and ready to make a sensation on social media, then your post will get lots of likes and shares within a matter of minutes. Also, share on related niche groups to gain more social media exposure

v) Know your competitor, check their links coming from which trusted source. For this use tool like ubersuggest to get entire website analysis and backlink information for each and every page. Also do directory submission, profile creations, forum submission, guest posting, and commenting top authoritative sites related to your niche.

7) Keep checking SEO news and latest updates

Every few weeks there will some changes in search engine algorithm updates which may or may not affect site rankings. That's why you need to check every few days on the latest seo updates and news from these popular sites such as searchenginejournal.com, searchengineland.com, and searchenginewatch.com to know everything about SEO.

Following old SEO methods became the past, but the upcoming SEO changes are very complicated and take a huge amount of time to implement. In the last decade, SEO has changed dramatically and significantly improving year-on-year. Many old seo techniques have been 'exhausted and outdated' which became useless after Google released Panda and Penguin Update.

It is essential to follow-up new SEO trends and create a stronger SEO strategy in the coming years with changing in advanced search engine algorithm. AI technologies became very smarter on we interact with search engines and deliver better results, so ‘living with future changes’ is the only way to update your SEO knowledge.

Some of the important SEO trends will take off in the next coming years to make huge differences in the SEO industry. If you want to be in the game, improve your SEO strategies and follow the below trends.

1) Voice Search Optimization
2) Featured Snippets in Search Engine
3) Long-tail phrases
4) Mobile optimization
5) Focus on google search queries
6) Infographic Image SEO
7) Video marketing and Podcast
8) "How to" Guides

8) Implement and Measure SEO Success

Implementing all these strategies takes a lot of time. If you are new to SEO, then it will be more difficult initially, you need to work many sleepless nights, execute every day, your eyes burn, and feels like crying. Even though all the hard work, still you may feel is it actually working or not.

After all successful implementation, you cannot consider SEO success based on a single keyword ranking factor. Because there are several other ways to measure SEO performance and output will be depended on how well it is implemented. Some results will be ranking at the 5th page and after consistent improvements, it may rank #1 page within few months.

Do not measure SEO metric based on 1 keyword factor; it also requires higher long-tail keyword ranking, technical seo issues, content quality, on-page issues, quality backlinks, organic search traffic, time spent on a page, lower bounce rate, mobile traffic, higher click-through rate, trust-flow, returning visitors and domain authority.

There are many free SEO tools available, which helps to solve SEO problems easily. With a consistent SEO approach, Content strategy and planning for the long term has a huge potential to reach millions of visitors. Also, check SEO results regularly and make the necessary changes to see positive results.

Conclusion

Creating a solid seo strategy will help you build long term sustainable traffic and an increase in sales. So follow all the SEO strategy and work for atleast 2 years strongly to see amazing results, because growing organic traffic takes a lot of time. But once you start building it will become easier, so make sure you focus on 1 website very strongly and slowly build other sites. I hope the readers will achieve their blogging success in the coming years.