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Web push notifications are nothing but messages that come from a website. You get web push notifications even when the particular web page is not open in your browser.

This is a marketing channel, to reach you and thousands of other customers, even without knowing email and other contact details.

In simple terms, a web push is just a way or a path for an app to send you a message. So why is it called a push notification? Well, the message is pushed to you, without you having to do anything. A web push notification is independent of sites. A web push notification is mainly associated with apps and browsers.

How does web push notifications work?

You must have seen the clickable rich content sent to your laptop or mobile device by a web app. These are the web push notifications.

Let's say you have enabled web push notifications on your website. The visitors to your website see a notification subscription prompt. You can now push notifications to your audience after they subscribe to push notifications. The process is easy. All they need to do is to click on the “Allow Button” present on the screen.

So how do web push notifications get delivered to your device?

There are 3 main actors involved in the delivery of the web push notification to your device:

The web push notification service: You may be using Google Chrome, Mozilla Firefox, or the Safari browser. Each of these browsers has its notification delivery service. Chrome uses Firebase Cloud Messaging, Safari uses Apple Push Notification System and Firefox uses the MDN server.

The service worker registration: The developer registers service worker on your browser.

The user subscription ID: If the user opts to receive push notifications from a particular website, (Say your website), a subscriber ID gets generated.

Now let's understand how push notifications work:

There are 3 steps when it comes to implementing a push. Let's see what they are and how they work:

The Client Side:

You have to first subscribe a user to push notifications. You must get permission from the user to send the push messages. (The user must agree to the push notifications).

You then get the push subscription from the browser. This push subscription contains all the information you need to send the push message to the user. This is like an ID for the user’s device.

Before subscribing to the user, you would have to generate application server keys. The application server keys also called VALID keys, let the push service know, which of the application servers, subscribed to the user. Care must be taken to see that the same server is used to send push notifications to the user.

Now you have subscribed to the user and have a push subscription. Send these details to the backend server. You then save the subscription to the database on your server. You can then send the push notification to the user at your convenience.

Send push message:

To send a push message, you have to make an API call to the push service. The API gives the way to send the message to the user, and also instructions on how to send the message. The API call includes the data to send, to whom you are sending the message, and also criteria on how the message is being sent.

The push service receives the request from the network, makes the validation, and then delivers the push message to the right browser. What if the browser is offline?

Well, the message is queued until the browser comes online. Browsers use any push service, but this isn’t a problem. Any push service is fine. Just make sure the API call is valid.

Push event on user device:

Your message is now on the server of the push service. The push service delivers the message when the device comes online. What if the message expires? Well, the push service removes the message from its queue. It never gets delivered.

When the message is delivered, the browser receives it, decrypts the data, and sends the push event to your service worker.

What is this service worker? This is nothing but a special JavaScript file. The javascript can be executed even when the browser is closed. You can perform background tasks, make analytics calls, cache pages offline and show notifications, inside the service workers push event.

Top 15 web push notification service in 2024:

1. OneSignal

One signal is nothing but a very high volume and dependable push notification service used for mobiles and web applications. It’s a multi-platform push notification service, and free to use. Yes, One Signal supports unlimited notifications and devices, without charging a penny. It's simple and easy to use.

One Signal offers a single API and UI to deliver messages across platforms like Android, iOS, Chrome, Windows Phone, and even Amazon Fire. It also offers multi-SDK support.

How to use One Signal?

• Register your account at One Signal.
• You then click on Add a new app, fill in the name of the app, and then click Create.
• You then go to App settings and select IDs and Keys. You will find the One Signal app ID here.

How to configure push notifications for Android?

Just go to the App settings, find and click the configure button of Google Android.

Fill in the Google Server API Key and the Google Project Number and then click Save

Features of One Signal:

• The One Signal email messaging service helps send emails along with push notifications.
• You can add a custom permission message.
• The add notification category helps differentiate between different types of notifications.
• You can take action directly within a notification with the Action Buttons.
• You can send messages to specific users like billing completion.
• You can add images to the notification for an improved effect.
• You can sync the email with One Signal to send notifications from an email address.

2. SendPulse

This is a platform that offers multiple channels of communication. It enables communications via email, push notifications, Viber, and SMS. Messages may be sent separately or combined with autoresponders.

What’s special about SendPulse?

You have marketing messages and automation through the email service. There are completely free browser notifications, messages are sent directly to customer phones. There are trigger emails for any of your projects. You can send personalized messages in Messenger through the Facebook bot and also can send messages with images and links in Viber.

Features of SendPulse:

• SendPulse allows you and other marketers to create and then automate campaigns.
• You can create and send automated emails to your subscribers based on their activities on your website. You can also choose an email template and then edit it using the SendPulse drag-and-drop editor. You can easily set up automated email follows using Automation 360.
• SendPulse offers an free web push feature. This helps brands drive traffic back to the website. With the browser push features on SendPulse, your business can send notifications on new products, content, services, and sales and also updates to your subscriber's mobile phone. SendPulse helps set up personalized online and offline notifications.
• If you are into internet marketing and SMS marketing campaigns, you can easily send marketing SMS to more than 200 countries over 800 networks using the SendPulse SMS service.

3. PushEngage

PushEngage is nothing but a push notification platform used for both web and mobile. Its purpose is to help sales and marketing teams first segment and then send web push messages, automatically.

With PushEngage sales and marketing teams can group and segment the target audience based on custom criteria. This could be landing page URLs, browsed URL history, or even location.

PushEngage helps create personalized notifications which lead to higher click rates and helps lower subscription cancellations. With PushEngage, you can make a series of push notifications to engage the customer base. This helps implement drip campaigns and auto-responders leading to higher customer conversion.

Features of PushEngage:

• PushEngage makes it easy to target users with powerful, personalized notifications. The notifications are delivered even when users are not on your site.
• With customized push notifications through PushEngage, you can easily reach customers through messages, they can relate to. This may be promotions, product launches, and so on. They encourage repeat customers and bring more traffic to your website.
• PushEngage helps increase the website notification rate by around 20%. With the optimized single-step opt-in, visitors can register and subscribe to products and services.
• PushEngage offers personalized push customization messages to increase click rate by 3 to 10 times higher than before. This enhances sales significantly.
• PushEngage supports Firefox and Google Chrome on both mobile and desktop versions, Push notifications to reach mobile and desktop users, via their browsers. This builds the client list and grows your business.

4. Adrack

Hi there! Adrack is a push notification platform that can bring your marketing campaigns to life. Allow me to introduce you to it. With Adrack, you can reach your audience in real-time and grab their attention with enticing push notifications that they can't resist clicking on.

Gone are the days of boring, generic messages. Adrack helps you craft personalized and targeted notifications that speak directly to your customers' interests and needs. Whether it's promoting a new product, announcing a flash sale, or simply sending out reminders, Adrack has got your back.

So say goodbye to lackluster marketing efforts and hello to the power of Adrack - the ultimate push notification platform that will take your campaigns from "meh" to "wow!"

Features of Adrack:

• Adrack works on both mobile and desktop.
• It offers both HTTP and HTTPS support.
• You get a daily statistics report and Emoji Support.
• Real-time analytics and triggered notifications.
• Visitors count and A/B/C testing.
• Advanced analytics and real-time notifications.
• GEO segmentation and URL auto segments.
• Triggered and scheduled notifications.

5. PushCrew

Have you had enough of yelling into space and crossing your fingers that someone hears you? No need to worry! Meet PushCrew, the game-changing platform for push notifications that will transform your user engagement strategies.

With PushCrew, you can send targeted notifications straight to their screens, ensuring that your message gets noticed and acted upon. Whether it's promoting a new product, announcing a flash sale, or even just reminding users about an upcoming event - PushCrew has got you covered.

So say goodbye to missed opportunities and hello to a whole new level of engagement with the PushCrew push notification platform. Your audience will thank you, and so will your sales!

Features of PushCrew:

• You can send targeted and personalized push notifications.
• You can schedule push notifications.
• You can send multiple calls to action via notifications.
• You have the drip campaign dashboard to engage and bring in repeat users.
• You have multi-user and multi-browser support.
• You can add images to notifications.
• It helps subscribe and unsubscribe count
• It offers metrics and reporting.

6. LetReach

You will never communicate with your audience the same way again with LetReach, the innovative push notification platform.

Effortlessly engage consumers, enhance conversions, and cultivate strong connections with LetReach. Among the many robust features offered by our platform deliver Personalized messaging, editable templates, and sophisticated segmentation tools are just a few of the robust capabilities offered by our platform.

This ensures that your notifications are highly targeted and impactful. Whether you want to promote a new product, share important updates, or re-engage inactive users, LetReach has covered you.

Bid farewell to generic messages and embrace personalized, attention-grabbing notifications that deliver results. Join the growing community of satisfied businesses that have experienced the power of LetReach.

Elevate your push notification strategy today and witness your business soar to new heights.

Features of LetReach:

• It offers deep segmentation, geo-targeting, one-time integration, and also customer interest-based targeting.
• It offers auto RSS push and A/B testing.
• You get API integration. Detailed analytics and audience segmentation.
• Drip campaign to reengage customers.
• Major plug-in support.
• There are easy and quick setups, multiple customizable opt-in, notification management, and scheduling.

7. MoEngage

To all businesses out there, meet MoEngage—the ultimate of push notification platforms that are revolutionizing consumer engagement and retention.

Crafting selected timely notifications that captivate your audience and drive conversions is effortless with MoEngage. Some of the numerous benefits given by our platform include advanced segmentation, A/B testing, and real-time analytics.

Your communications will have a greater impact when you target the proper audience at the right moment. Showing a new offer, informing consumers about app updates, or re-engaging inactive clients are all made easy with MoEngage.

Increase consumer engagement and loyalty by taking your push notifications to the next level. Using MoEngage, you can build stronger relationships with your consumers and elevate your business to new altitudes.

Features of MoEngage:

• MoEngage offers a customer engagement analytics platform. This helps bridge the gap between marketing automation and analytics.
• MoEngage engages with your apps to track KPIs. This helps create highly targeted marketing campaigns.
• It views your conversion funnels to identify precise stages where your users drop off. This helps create campaigns that target only these users.
• One of the main features of MoEngage is to group the users based on sign-up date and then track retention over time.
• Your data is collected and managed at a single location, This gives the bird's eye view of team performance and also tracks campaign results.
• MoEngage has predictive analytics and multi-touch attribution.
• MoEngage sends personalized messages to targeted users based on past behavior at apps, desktops, and mobiles. 

8. FoxPush

FoxPush makes push notification technology accessible to website owners. With FoxPush your website can subscribe users to receive pop-up notifications. This is done whenever they are online, irrespective of which browser they are using. You can send push notifications, even if subscribers are on their mobiles.

FoxPush does not offer a WordPress plugin, but the installation is really easy. You just have to fill in a few boxes and generate the requisite code. You copy and paste the code into the website. FoxPush helps send out an instant survey via push notifications. This helps get instant responses from your subscribers. FoxPush operates a ‘freemium model’ where basic accounts are free. Larger accounts must pay up.

Features of FoxPush:

• It's simple and easy to set up.
• You can indulge in geo-targeting and device targeting.
• Target users based on internet service.
• Target subscribers based on browsing behavior.
• Targets users based on age, gender, and language.
• Checks campaign performance in real-time.
• With the FoxPush free plan, you can send unlimited notifications to unlimited subscribers.
• You can schedule push notifications.
• FoxPush supports the RSS push and frequency capping.
• Live tracking and Emoji-support.

9. PushAssist

As you know, Any company's success depends on its ability to communicate effectively, and PushAssist is ready to change the way you do it. So if Looking to up your conversion game, retain clients, and spice up audience engagement? This push notification platform has your back!

With PushAssist, you can easily create segment-specific push notifications that are personalized and targeted. Your messages will be recognized if you send them at the correct times and include promotional offers, engaging content, and timely reminders.

Your current marketing stack will be enhanced and your communication strategy will be streamlined when you incorporate PushAssist. Monitor how well your push notifications are doing, learn how your audience is behaving, and adjust your approach for the best results.

Elevate your communication game by embracing the power of push alerts with PushAssist. Achieve your marketing objectives with ease while engaging your audience and nurturing consumer connections.

Features of PushAssist:

• It offers A/B testing
• Analytics for 'social media'
• Mobile and Web Notification
• Visual Notification and Multi-channel messaging
• Notification scheduling and targeted notification
• Visitor Segmentation.

10. Pushwoosh

Pushwoosh is a push notification for desktops and mobile devices that offers a variety of offers and plans. Pushwoosh offers services, based on user's needs.

You will have to use the plugin to register the device in Pushwoosh. The device would be registered in Apple Push Notification Service and Firebase Cloud Messaging.

After registering the device, use the plugin to broadcast the message and target specified users. The plugin would send your message through Pushwoosh.

Pushwoosh would then contact the appropriate messaging service and Firebase Cloud Messaging or Apple Push Notification Service would deliver the message to the device.

Features of Pushwoosh:

• Pushwoosh offers frequency capping, enabled for triggered messages and Autopushes.
• It offers an iOS delivery report. This helps track if the message was delivered to user's devices.
• You can make informed decisions on customer communications.
• You are offered Email Messaging.
• Pushwoosh offers Push Alerts Enabled tags to mark devices on which your users enable push alerts.
• You have iOS critical alerts supported by Pushwoosh, where sounds are played, even if the device is muted.
• You can send Auto emails from the Pushwoosh Control Panel.
• Push titles and email subjects support Emojis.

11. iZooto

Businesses can engage and keep website visitors with the help of iZooto, a sophisticated push notification platform. With iZooto's intuitive design and powerful functionality, now marketers can easily craft and deliver personalized push notifications, increasing engagement, improving conversions, and much more.

You can organize your audience into several groups according to their demographics, interests, and actions—one of the many great features of iZooto. So more relevant and customized messages mean more clicks for the campaign and a better experience for the user.

If you want to send out notifications when a user does something specific, like add an item to their basket or make a purchase, you can do so with iZooto's automation features. In this way, attracting lost visitors and encouraging them to visit your website again can increase sales and customer loyalty.

With iZooto's comprehensive analytics and tracking, you may learn essential things about your push notification campaigns, It is also simple to monitor and track the performance of notifications, conversions, and the optimization of message strategies.

Features of iZooto:

• It enables multi-platform communication
• Offers in-depth analysis and easy integration
• Audience Segmentation and APIs
• Enables personalized communication and audience segmentation
• Helps schedule notifications
• You enjoy detailed dashboards and reporting.

12. Omnisend

Omnisend is an all-push notification platform that helps companies enhance their marketing needs and boost customer engagement. Thanks to its user-friendly interface and wide range of features, businesses can now reach their target audience with personalized push notification alerts.

The robust segmentation capabilities of the Omnisend platform are one of its most notable characteristics. So User demographics, purchase history, and browsing behaviors are just a few ways our platform streamlines audience segmentation. You may easily give customers personalized communications based on their interests and requirements using these tools.

Get the magic touch with Omnisend's automated features! Configure trigger-happy push messages for those moments when customers abandon carts, make purchases, or when there's a hot deal in town. Timing is everything, and now you've got it on autopilot!

If you want to know how well your push notification campaigns are doing, Omnisend has you covered with comprehensive analytics and reports. Optimizing your messaging for better results is as easy as tracking open rates, click-through rates, and conversions.

Features of Omnisend:

• You have A/B testing and automation.
• Birthday email and campaign booster.
• Content editor and drip campaigns
• Email templates and cart recovery email
• Facebook Messenger and forms
• Gift box and image editor
• Landing page and Popups
• Signup box and subscribers
• Web push notification
• Wheel of Fortune.

13. Wigzo

Successful companies in today's digital world know how important it is to grab users' attention and convert them into a customer. Now Effortlessly engage your audience, drive conversions, and cultivate consumer loyalty with Wigzo, the unique push notification platform.

Wigzo makes it easy to create personalized push alerts with its intuitive interface. Segment your audience based on demographics, interests, and behavior, ensuring your messages reach the right users at the right time.

As it to know my friend, Wigzo offers powerful analytics that can help you determine the success or failure of your push notification campaigns. Now you can maximize your efforts, monitor engagement statistics, determine areas of weakness, and then adjust your strategies accordingly.

You could streamline your communication efforts and increase your marketing reach with Wigzo because it interacts effortlessly with your current marketing environment.

Make use of Wigzo's personalized push alerts to increase consumer interaction, reach your ideal customers, boost sales, and achieve all of your other marketing objectives.

Features of Wigzo:

• It offers triggered notifications.
• It offers personalization services.
• Support in setting up campaigns.
• Recommendations in web push.
• Content and lead management.
• Direct mail and multi-channel management
• Content platform and website visitor tracking
• Analytics and ROI tracking
• Email drip campaigns

14. Aimtell

This is a cloud-hosted marketing platform. It allows businesses to deliver web-based push notifications. Aimtell helps you retain subscribers with handy business tools. This keeps subscribers engaged and brings them to your website. Aimtell supports all major browsers like Firefox, Safari, and Chrome. Any webpage supports Aimtell.

With built-in lead enhancement features, Aimtell can easily grow your business. Aimtell helps you reach maximum subscribers in a quick time. You can generate tailored notifications, keeping in mind, customer user attributes. The push notifications are complimented by Emoji support. Aimtell also offers third-party integration with social media sites like Facebook and Twitter.

Features of Aimtell:

• It offers advanced segmentation and API capabilities.
• Large image and full emoji support
• Customized notifications and automatic notification dissemination
• Third-party integration
• Unlimited sites per account and team capabilities
• It offers welcome notifications to new subscribers
• You have comprehensive reporting tools to track conversions.

15. Xtremepush

Everyone must recognize that innovative techniques are needed to compete in the digital realm and improve marketing. With Xtremepush, the cutting-edge push notification platform, businesses can now connect with their audience, convert them, and build long-lasting customer relationships.

With the help of Xtremepush's AI-driven technology, you can create highly relevant push notifications for each user and Make sure your alerts are relevant and effective by using real-time data insights to personalize messages according to user preferences, behavior, and location.

Xtremepush makes it easy to include push notifications into your current marketing ecology, which will help you reach more people with less work. Now it is always important to track your campaigns in real-time, gather statistics, and then optimize your strategies.

Now it is time to Elevate your consumer engagement by embracing the power of Xtremepush's intelligent push notifications. Get in front of your target demographic, increase sales, and accomplish all of your marketing objectives with the help of Xtremepush.

Features of Xtremepush:

• It offers in-app messaging
• ROI reporting and push notifications
• It offers customizable message templates, POS, Loyalty, and CRM systems.
• Event-triggered actions and multivariate testing
• Multi-channel marketing and user activity monitoring.
• Market segmentation and campaign analysis.

Conclusion

The takeaway here is that push notification platforms have made it much easier for businesses to reach their targeted demographic customers over other marketing strategies. All Businesses can create brand loyalty, boost engagement, and enhance conversions with personalized, real-time communications sent straight to customers' smartphones. 

An improved user experience is guaranteed by the platform's advanced targeting and segmentation features, which allow consumers to receive timely specific content.

Because of its user-friendly design and minimal integration needs, businesses of any size can utilize it. To be competitive and reach their target audience in today's mobile-driven environment, businesses need a push notification platform.