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How To Use Google Trends For Marketing?

While Google Keyword Planner displays absolute search volume data, Google Trends shows relative popularity of searches. In most cases, higher search volume for tools such as Google Keywords Planner correlates with higher popularity of Google Trends.

Google Trends collects data from Google searches and allows users to compare the frequency of search terms and other similar keywords across different geographical regions and language barriers. Google Trends gives users the ability to analyze the popularity of search terms over time, research similar keywords and compare the most popular searches in different regions of the world. It can also be used to detect spikes in the search volume of keywords triggered by events in the real world.

What Is Google Trends?

Google Trends is a free tool created by Google that shows users how different search terms are entered in Google's search engine compared to the total search volume for a specified period of time. It is a totally free platform that shows you how popular topics and keywords have changed in recent years and a powerful tool that gives you important insight into the volume of Google searches for specific topics, search terms, geographic locations and searches that are the most popular. Using Google Trends can help SEO strategies determine what subjects are worth writing content, performing keyword analysis and placing ads that can be used in marketing campaigns.

Google Trends uses Google search data to summarize relative trends in keywords and topics. It also provides a visual representation of how much is searched for a particular keyword, compared to the frequency with which it is searched at other times of the year. To this end, Google Trends by tracking seasonal trends can help you know which locally produced content is most likely to be searched in conjunction with a particular time of year, such as during the holidays.

You can search trends through Google Search, Image Search, News Search, Google Shopping and YouTube Search. You can also look at the top trends by looking at your industry, and this gives an idea of what types of content you need to create to remain relevant to your users. You could focus your food research on Google Search and Google Shopping properties to search for related searches and find out where your products are most in demand, which is likely to affect your sales volume in the short term.

How To Use Google Trends For Marketing?

Based on your keywords and interests, you can see which keywords have trends within a certain date range. For example, you can see which types of search terms are currently popular with your competitors and which are trending later in the year. In this way you will be able to determine the potential popularity of your keyword or interest and decide whether or not to create content around it.

In the table on this page you can look at the search interest for a certain keyword of the last years. When hovering over the graph with the mouse, the popularity of the terms is displayed over time and a number is displayed that reflects both the index of search interest and the number of searches for a particular term relative to the total number of searches on Google. Scroll down and you will be able to see related queries for your keyword of interest and trends.

Above you see a line chart that shows the relative popularity of a keyword over a certain period of time (the default is 1 hour to time range). If you check the trends for your keyword, you will find that related queries increase when you consider that your keyword is set. There is a little trick you can do by taking a quick look at the related questions on the right side of the Related Topics section, which we will talk about later.

Google Trends Example

For example, if you are considering optimizing your local site for terms like "office yoga," check the interest in your city in search interest. You may find that related searches are more popular than the original keywords. If you notice that more people are looking for services within your city, you should put these keywords on your website or GMB profile.

Google Trends not only illustrates past, current and future traffic, but can also provide valuable insights into seasonal trends and regional interest in a search term. Unlike Keyword Planner or AdWords, trends do not provide total search volume, but rather relative popularity of a term over time. Since Google Keyword Trends can't show you the exact volume of a specific keyword, you can use a secondary SEO tool like SEMrush.

This tool can help you use forecasts and trend data to suggest which keywords will gain popularity in the future. If you find that certain competitors are faster growing than you, you will know where to start analyzing their marketing channels to understand where you can improve your business. When looking for trend data for a keyword, you must understand the marketing funnel and plan your campaign on the stage of your target audience.

By using Google Trends to search for competing brands, compare products and features, and identify the top searches in specific industries you can find out which products or features are appreciated and in greater demand by your target audience. You can then use this information to improve your offers and messages, place more targeted ads, attract more customer attention, and generate more revenue. You will also find out how popular your products, ideas, features or geographical locations are and whether there is a better demand for your product or service as a result of your enquiries.

What Does Breakout Mean on Google Trends?

The Breakout in Google Trends means. the keyword search volume is increased by over 5000%. So anything above than 5000%, google trends will be referred as Breakout.

Google Trends Based on News and Insights

Check out Google Trends for the latest news and insights such as corona viruses search trends. Explore curated insights on popular topics and get the first idea of what people are looking for on these topics. Use the Related Topics feature to inform your idea-making process, as it shows you which topics people are looking for the most. Here you can explore the top trends for the current year and previous years.

Conclusion

Google Trends is an Amazing tool to find new keyword ideas or the keyword which are trending for market research. Without google trends, it is not easy to discover popular keywords which are in demand. Hence learning this tool is a valuable skill that will help you grow the online business in both organic and paid keywords.