How to Use Google Advance Search Terms?
How to Use Google Advance Search Terms?
There are thousands of SEO tools available in the market that help you do extensive research but nothing comes close to Google Advance Search Terms. Google Advance Search Terms allows delving deep into google’s search results. These search terms allow you to identify issues that might get missed by advanced SEO tools. Moreover, Google Advance Search Terms give you more control.
Each day new tools, advanced search engines, and capabilities like SEO audits are enriching the field. So, if you are planning to sail ahead here, you might want to delve a little deeper into advanced Google search.
Advanced Google search is the starting point for gaining insightful access to the power of SEO. Advanced Google search can also help you identify SEO issues that might otherwise be impossible to locate with paid SEO tools.
This article aims to provide with a closer look at Advanced search terms which will help you formulate your content, SEO, and website audit strategy. We will also be diving into its real-world application as farther as we can! So, shall we begin?
1. Search Via Google Toolbar
Search via Google Toolbar allows users to make Google search without even typing the URL – https://www.google.com/. It is convenient and users friendly. You don’t have to open a new tab every single time you have to make some searches on Google. It even shows search results as you type in it. So, it is much more convenient. It can even detect the language automatically which is just awesome.
2. Search Via Google Suggested Term
If you are in charge of formulating content ideas, you might wish to begin your search from Google’s related searches. Since these terms are widely used by people to find relevant information, you might use these suggested terms to generate content ideas.
Some people even incorporate those suggested terms in the content in order to increase the relevancy of their content in those terms.
However, here is what’s important behind the related searches. Here, Google is trying to capture the mindset of the user or more precisely their intent. Keep this in mind. This will key to boost your page rankings on Google.
Now, if you understand this – the SEO game will become as easy as you would like! For example, start your strategy by placing yourself in the shoes of the user.
So, if you have noticed constant searches in your area starting with phrases like ‘Buy watches’ in the Google toolbar, ask yourself, what they are really looking for? Very likely, these consumers are searching for Companies reliability, endurance, and cost-effective product offerings. So, now can you drive these consumers with articles titled like, ‘10 Reasons Why XYZ watches Are the Best Bargains of Your Life?’
These are genuine questions and they need straightforward answers. Once you are 100% sure that these type of content will help you drive traffic and eventually conversions, you need to start churning out content after analyzing those Google suggested terms. Try to understand the intention of the users before writing the content right away.
Google Keyword Planner
Google Keyword Planner is mainly used by Adwords Professionals to do keywords research for their Search Ads and Display Ads campaigns. But digital marketers have long been using this amazingly powerful to identify potential keywords that can drive tons of traffic.
An SEO strategy can be expensive to executive and many a time does not guarantee results. So, if you are going all-in, make sure every keyword term is perfectly adapted to reach your audience and pull them towards your ultimate goal.
3. Use Double Quotes for Specific Terms
When you want something specific to be included in your search query, you might have used the quotation marks to get the desired result. Now, using it helps you reach the exact audience you wish to target. However, as mentioned earlier, this can also end up going against you.
For example, due to heavy advertising for the exact term, users might come with creative ways to get to the exact thing they want.
So, you might have to keep the keywords or keyphrases in their exact form otherwise your website will never be able to rank high in those keywords.
Quotes vs No Quotes
Would you like us to be more specifics about the quotation mark use? This topic might require a more detailed explanation. So, let’s take a recent example.
Nobel prize winners 2019
If you type in the above-mentioned terms, you are likely to be greeted with a list of all Nobel prize winners in 2019. But, not exactly! So, apart from the main query, you might also receive results like Nobel prize winners in 2019 divided by specific sciences or other streams they have contributed to.
The main idea remains the same, however, something more specific, which might put your audience off-the-track.
Now, this is where the magic of quotation mark would be ideal for your needs. For example, you can group together “Nobel Prize winners” to ensure your main query is unchallenged by the Google search engine.
This will also ensure that Google adopts the same mindset as the user when searching for their query. The all three words here would be expected to reflect in the same order with the same importance attached by the user. Now, does this sound like a plan? We hope so!
When to Use Quotation Marks?
Quotation marks as mentioned earlier enable you to remove the unnecessary or relevant terms as per your priorities. So, if you try typing in Hello in the Google search bar, you can follow it up with –bar to exclude hello from a dating website in general.
This will help you focus on a friendly B2B conversation if that is what you have intended. Additionally, you can also be more specific and rule out a specific website like the Times of India. So, you can type in ‘Hello –www.timesofindia.com’ to make room for a healthy discussion perhaps!
4. Search Words in the Title
Allintitle is great terms to use when you are looking to find blogs specifically, which match your desired content. So, before formulating your content strategy, open with the term and get a good idea about what others are doing. Surely, this is not the ideal way to be original, something which Google values, but a lot of us often run out of ideas. And, god knows copy + paste is a dream come true for many writers, unfortunately!
Example use:
allintitle:how to write content for SEO
5. Intext: Search Method
Intext search method is ideal to find content terms which scroll through the entire specified text. This isn’t a perfect option as it won’t search on pages that seem bonded together. However, it is a great option for in-depth research on a specific page.
Example use:
allintext:content social links
6. Search Words in URL
If you are looking for an-depth research on a particular webpage, this is the advanced term that will come handy. Let’s say you are searching for “fever tablets’, you might want to follow it up with a famous online pharmacy’s website and do the following.
Example use:
allinurl:Walgreens fever tablets
7. Site: Search Method
If you are searching for a knowledgebase for detailed articles, you might use the above term to get optimum results. So, let’s take your favorite tech website, and try to find the reviews of latest smartphones, here is what you would need to do.
Example use:
“site:techcrunch.com smartphone under 10,000 reviews”
8. Cache method
Sometimes digital marketers need to know when the last webpage was crawled. This comes in handy to know the latest update on your website as well as on your competitors. Hence, you might need to make a note of this one, if possible.
Example use:
cache:websitename.com
[Note: what is cache –Cache is basically Google’s last screenshot of the webpage. This is also useful when a page is temporary and becomes unavailable at the later stage. This screenshot will also come with Google’s small note about the last date of operation. It will read something as, ‘this page is a snapshot of the page as it appeared on January 22nd, 2019’. Now, isn’t Google just awesome for us digital marketers?]
9. Location-Based Search
Local search is increasingly dominating Google search engine for many reasons. Firstly, more and more businesses are engaging in digital marketing to cater to their audience. Additionally, or mainly, the consumers are making the most out of their GPS laden devices with searches like, ‘Restaurants near me’. Did you know that the popularity of local searches doubled in 2015? Yes, this is the new trend in town that all of the need to watch out for!
10. Search Files Using Filetype
Did you know that using Google, you can also find specific file types like .png, .jpg, or .gif? Yes, this is one more of Google’s amazing blessing for those who are trying to make the most out of their Google search every day.
So, if you are a marketer, this term can help you focus or highlight your graphics with the correct detailing in the back-drop of your website. You might want to let Google know about your brochures too, which are in the PDF format and are intended to inform users. This is quick to gain traction and you need to make the most of their awesome potential mileage for your website!
Example use:
site:domainname.com filetype:txt – inurl:robots.txt
So, hope you enjoyed this article and learned new things with us too. Cheers!
