Google Penguin Algorithm Introduction Since the advent of the internet, there have been many changes in terms of how people gather their information. Internet has become the primary mode of doing so. Apart from this, internet has also become one of the most popular ways to earn money. Today, we see the highest number of digital marketers, SEO professionals, and content writers. Their primary source of income is through the use of net. However, not everyone uses this means in an ethical way and tend to flout the guidelines and...
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Web 2.0 Sites Introduction The second generation of the World Wide Web, which is more popularly referred to as the web-two-point-o or web 2.0 is an important milestone in the evolution of the internet system. It is the Web 2.0 that changed the way users see the World Wide Web as the pages became much more dynamic and interactive as they got transferred from the static HTML layout. Web 2.0 not only made a significant impact on the websites operating but also it changed the way people share information on...
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Online Reputation Management Complete Guide If you are keen on making an entry in the world of online reviews and online reputation management but do not have a wholesome idea on the topic, then fret not. Just go through our complete guide on Online Reputation Management and then you will have all the necessary information that you need to be aware about. So, if you think that Online Reputation Management is a difficult task and a bit out of reach, do read on to gain a complete understanding of this...
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Technology is something that keeps on evolving daily and thus, one must keep up with it to stay in business. Google is one such company that keeps evolving and making changes so that it can better itself with time. Thus, Google keeps making changes in its algorithm so that its search results are much more relevant. Thus, it introduced one such update called Fred. Ever since this update was announced, there has been an uproar among SEO professionals and marketers because of the effect it may have on their...
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Google Chrome is one of the most widely used browsers in today’s times and rightly so. Apart from its interface and design, one of the most important factors that contribute to Chrome becoming a favorite of people is how easily the browser can be customized. Any person can customize his or her browser depending on the tools and functions he or she requires on a day-to-day basis. Thousands of extensions are available in the Chrome store and it can be quite a daunting task to figure out which is...
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How to Use Google Advance Search Terms? There are thousands of SEO tools available in the market that help you do extensive research but nothing comes close to Google Advance Search Terms. Google Advance Search Terms allows delving deep into google’s search results. These search terms allow you to identify issues that might get missed by advanced SEO tools. Moreover, Google Advance Search Terms give you more control. Each day new tools, advanced search engines, and capabilities like SEO audits are enriching the field. So, if you are planning...
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The fact that Google is the most widely used search engine needs no elaboration. Along with Google search, millions of web users depend on the Google web ecosystem to get plenty of work accomplished everyday worldwide. Apart from billions of people, thousands of businesses also rely on Google’s search results for their work. So, it is imperative to ensure the search system returns consistently reliable and accurate results. It was in 2010 that both business and regular web users started complaining about the low quality of the company’s search...
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What Are Schemas? The concept of Schema came into being when four search behemoths - Google, Yahoo, Bing, and Yandex decided to join hands together to create Schema.org. The purpose of this was to present information in a visually interesting and tangible way that should be useful for both the users and the search engine. Without Schema, it would be really hard for search engines to understand and represent specific search queries in rich snippet format. Schema made it possible for search engines to understand whether a given web page contains...
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