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Nowadays, effective keyword research is an increasingly essential skill to have for digital marketers. Keyword research is the most important, valuable and high return activity in the digital marketing field. Even though the field of SEO is changing rapidly, keyword research is still a vital part of optimizing your content for search engines.

Why Keywords are Important?

For an online business, keywords are very important to come up on the top 10 search engine results. So that the people can search for products or services related to the specific niche and buy accordingly, this will help grow an online business with the help of SEO. But trying to understand SEO has become more complex than previous years.

When it comes to keywords and SEO, they tell the search engine to find relevant web pages based on the query and show it to the users.

How do keywords help to get more organic traffic?

By writing and publishing the content can bring you minimum traffic but not expected results. To get quality traffic for your blog post, you need to have strong keyword research and target those keywords in the post. For an effective highest return on SEO results, keyword research is the core part of online business and to measure the results.

Even for the great article published, it requires time to see results. So target good search volume keywords with low or medium competition which are easy to rank against high competitive keywords. This way your blog post can get maximum traffic from google search results.

There is no perfect way or universal approach to do keyword research, online marketers try different strategies and implement according to the requirement of the niche. In order to achieve success and gain maximum organic traffic, we recommend some of the best techniques and tips that help you reach your goal.

By following and doing these simple step by step guide may help you grow blog traffic around 2x times year on year.

Best Ways To Do Keyword Research

Keyword research is the practice of identifying the terms or phrases that can be used on search engines for the people looking for information. It includes both the search volume and relative competitiveness of the terms. Most of the digital marketers and content marketers use keyword research for developing keyword list to figure out the amount of organic search traffic they could potentially attract for free.

Get number of keyword ideas using our keyword suggestion tool

Many digital marketers or content marketers use keyword research to understand their readers and also to know:

• Your Audience’s main problems or their main interests areas
• The type of language your audience use
• Popular topics or trend in the market

Keyword research is the first step in a digital marketing campaign that helps you to find out what’s more important to your audience. It has a significant impact on organic page rank in search engines. More than 75% of internet users never even look past the first page of search results. Keyword research helps you to:

• Engage more audience
• Drives traffic and more conversion
• Know your audience and marketing trends
• Increase your site's visibility
• Save your time

Begin Your Keyword Research

The main factor of doing keyword research is to obtain a set of words or phrases that peoples are searching for in your niche on a regular basis that can lead your website high rank. There are various keyword research tools available for doing keyword research according to the type of your website, goals and objectives, and budget. Whatever may be the point, but a simple strategy will work for you to get the best output in the future. Here are the five best ways to do keyword research:

1. Seed Keyword Technique

This keyword technique is very common and used by all online marketers to do their initial keyword research. It is the basic foundation and effective way to identify the right keyword for your niche, it may help you understand the competitor's strength and how well they have used.

Suppose if you are doing an online business either selling products or giving services to customers, then you should come up with seed keywords that suit your business and tells about your products or services that people actually looking. Along with the seed keyword, you can add ideas to it and make it more understandable.

For example, If you are running an online store that sells mobile phones and wants to make sales. Then you need to understand what google is telling about the “mobile phones”

I hope this will give you an idea of how to use “seed keywords” to successfully build an online business. There is no need to use much brain, just an idea of how to use it.

• Check for the keywords by search
• Identify your competitor's keywords
• Search for the queries your readers are looking for using several tools like Reddit, Yahoo answers, etc.
• Go to forum sites to get more keyword ideas
• Several Q&A sites like Quora, Yahoo answers, etc.

For broad and specific keywords use Google keyword Planner or an Ahref tool to search catchy keywords or any interesting topic. For seed keywords, you will get a lot of relevant keywords with competition strength.

2. BrainStorm the keywords list Manually

In the first step, you will make a set of seed keywords list, which can be used for future purposes. This can be used for brainstorming of collecting more keyword ideas and it is important to collect it.

• Begin with the niche and sub-niche
• Develop a keyword list based on your products and services
• Research your audience
• Language and phrases your audience uses
• Use stems like "how to" or "where can I," and modifiers like free can be very effective.

Brainstorming keywords is a process of generating root keyword ideas from the seed keyword. These keywords you can later put in a keyword tool like google keyword planner or Ahref tool to generate more ideas and select the matching keywords for your niche.

How to discover Brainstorm Keywords?

Check your Surroundings: Whenever you walk nearby your surroundings and see things such as a car, trees, street lights, etc. try to relate the word with a seed keyword. So this will give a clear idea of what can be used to match with your related niche topic.

Watch Tv shows and News: When watching tv shows check out the interesting facts that people are talking about like commercial activities, news, ads, and other channels to get more ideas which can be your keyword for the topic.

Google Trends: Based on the research you have found the keywords related to your niche but don’t know the trend of keyword will it go up or down, so the best way to find is using Google Trends. Many seo experts and online marketers still use google trends whether the topic or keyword follows the upward trend or not if it does not show any trend than it is better to drop the topic.

Online Store: If your site is related to products, so check with the e-commerce sites like amazon.com, flipkart.com based on categories and root keywords. Browse the item and see the search volume using keyword research tools to grab new ideas. See the top seller items of all categories, then amazon is the right choice for you.

Affiliate Marketing: Affiliate marketing sites contains a list of products and services from various niche related topics where people can use these products on the website and earn a commission. So based on your niche, identify similar topics to brainstorm for more keyword ideas.

Go to Nearest Library: Going to the library will help you relax and brainstorm more ideas for blog topics that can bring lots of informative content on your site. This will help the visitors to read and come back whenever they want, so try this method to enhance your blog visitors.

Use Wikipedia: Wikipedia is the king of all websites about getting high-quality information from movies, politics, countries, companies, CEO’s, People, culture, caste, and many more informative topics compared to any other websites. Try searching your niche related keyword in Wikipedia for more ideas.

Read Magazines: If your niche is related to finance, politics, entertainment, and technology than you should consider reading magazines because it will help you brainstorm more keyword ideas and help in ranking your website against the competitor. So, regularly read various magazines on the niche-related topic.

For more ideas to brainstorm new keyword is to try different ways and find specific niche related topics for your blog post.

See Also: 7 Alternatives to Keyword Everywhere you should know

3) Use Keyword Tools

There are many free and paid keywords tools where you can search for seed keywords and get a list of relevant long-tail keywords. Competitors use both free and paid keyword tools to get a ton of relevant keywords for their niche sites. You have to search for low competition keywords that the competitors should not be looking after.

Any tool you use, the basic idea is to get keywords that have very low competition, average search volume and CPC cost to target the right audience and increase sales. Just enter the seed keyword in the tool, you will get a ton of long-tail keywords by filtering related to your specific niche.

Here are the free keyword suggestion tools that you need to look into:

• Ubersuggest
• Google Keyword Planner
• Lsikeywords.com
• Soovle.com
• and much more

Trying these tools are great and may give suggestions that are required for beginners. So we recommended google keyword planner and lsikeywords.com for niche related keywords. It may give some 100 - 1000 suggestions based on the tool you are using.

Do research on various keyword research tools focus on search volume, keyword difficulty, Clicks per search, Cost per click, Competitive (low/high/medium) keywords.

But there are some great paid tools as well i.e (Ahref, Semrush, and MOZ) which operate the huge amount of keywords database and help the clients to find suitable niche related keywords faster than other tools. For better growth in online marketing, always use the Ahref tool and SEMRush for paid tools to find targeted long-tail keywords.

4) Use Google Webmaster tools

Google webmaster is also called a search console. It is a collection of websites from different site owners to gather data such as performance, crawl error reports, sitemap, indexing and much more. Since it is designed by top technology companies that are very friendly and easy to use.

So we know basic understanding about Google Search Console, now let us discuss how to find the best-related keywords using this tool.

Just follow the below steps to find the best keywords on your website.

1. First Sign-in to Google Search Console to access your website.
2. Select the website you wish to look into all the related queries search by the user.
3. Next, click on the performance tab on the left section of the portal. After clicking a new screen appears by showing Clicks, Total Impressions, Average CTR, Average Position.
4. Now you can see a list of search queries used by users to find your site. Along with queries you can also see the pages, countries, devices, search appearance and dates.
5. Select the right search queries or keywords from the list and optimize the keyword in the content. This way it will help us to reach the audience for the long-term consistently.

Find Targeted page keywords by selecting Pages next to Queries. By selecting any of the webpage links, you will see a list of all queries related to a webpage; which keywords are getting more clicks and which keywords or not. Based on the research, identifying good keywords with high search volume and low competition will help rank better higher on search engines.

Also Keyword research using social media sites like Twitter, YouTube and more. To find trending topics or most shared content on social media sites, determine the trend, identify the popularity for keywords, Check for popular #hashtags, use the internal search bar on social media sites.

Conclusion

The four keyword research types will help you find relevant keywords based on your products or services and better content strategy. You will get faster search engine traffic and with less budget can help you build backlinks by targeting the keywords.