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Increasing Page Authority is a process which includes acquiring high-quality links from other websites and increasing the number of quality backlinks to your website. This process is also known as link building.

It's important to note that links are not only acquired from other websites, but they can also be acquired through social media such as Facebook, Twitter, and LinkedIn. The higher the Page Authority, the more links to a given web page will be followed by Google.

There are many ways to increase Page Authority. One way is to publish content on websites with high authority and another way is to publish content on websites with high domain authority.

Although there’s no single, quantitative, reliable method for a website’s authority attempts have been made to quantify and articulate what ‘authority’ is and how Google (and other search engines) calculate and consider it. One of the popular and well-known has been page authority developed by Moz.

Finally what we are saying, it is a metric that Google uses to rank websites. It is calculated by looking at the number and quality of links pointing to a website. In this article, we will explore 5 ways to increase Page Authority.

5 Best Ways to Increase Page Authority Score To Boost SEO Rankings

1. Fix page performance issues

Fixing page performance issues can be a challenge for webmasters and site owners. There are many reasons for slow-loading pages, and it can be difficult to find the root cause of the problem. But, there are some easy fixes that can help you improve your website’s speed and performance.

Page performance issues can impact your site’s authority in a negative way. There are many aspects that affect page performance, such as load time and server response time. To avoid this, you need to make sure that your site is fast and responsive for users from all over the world.

• Google’s Page Speed Insights tool will provide you with a summary of the page loading time and other important metrics for your website.
• To improve performance, reduce the image size on your page.
• If you have enabled caching on your web page, please check your browser's cache to ensure that a cached version of the page is being retrieved.
• Use GZip Compression for the website to load quickly.
• Slowdowns might be a result of overused resources, making it essential to work with your web hosting provider to identify & resolve what's causing the issue.

2. Create High Quality and Relevant Content

Many people are looking for a way to increase their page authority. This is a difficult task to do, and it can take a lot of time to do so. However, there are some things that you can do in order to get your page authority up. One of the most important things you can do is create high-quality content for your site. This is the only way to increase your page authority in long term.

Creating high-quality content is a challenge for most businesses. Most of the time, these companies spend more time and resources on content creation than they should. This is because they are not aware of the right strategies to create high-quality content that will help them increase their page authority.

So the first thing that you need to do is find out what type of content will work best for your target audience and the site that you are working on. The next thing that you should do is brainstorm a list of topics and keywords related to your niche. Then, take a look at what other sites in your niche are doing and see what they have been posting about lately.. You also need to make sure that the content has good formatting and images because this will help keep people reading it.

In this section, we hope you understood the basics of how to create high-quality content so that you can increase your page authority.

Following the most effective ways that you can increase your Page Authority.

• Write good quality, long and timeless content for your site
• Update your content regularly
• Create blog posts, e-books, whitepapers, infographics, etc.
• Insert images/videos into the content
• Use call to action at the end of the piece

3. Work On Link Building Strategy

Link building is an important part of SEO. It's also one of the most time-consuming parts of SEO. Building links to a particular page that you are optimizing can increase the PA score as well as rankings. It raises awareness for your site and can increase the traffic to your page when used properly.

The goal of link building is to get other sites to link to your site, which will improve your site’s search engine rankings and help you attract more visitors. There are many types of backlinks and ways to build them, but there are some strategies that work better than others for different industries and niches.

One of the most popular strategies is guest posting. In this strategy, you create a compelling blog post and then reach out to blogs in your niche that would be interested in publishing your content.

To find blogs to guest post on, you can use a few different tools like Google Search, Buzzsumo, or Ahrefs. You can also use social media platforms like Twitter to find potential publishers.

When you build links on your own, you are able to control what types of content you publish and optimize for search engine rankings. Links from external websites provide value in the form of credibility, trustworthiness, and authority.

• Writing quality contents that are well researched and should attract the readers.
• Connect with the influencers in your niche
• Internally linking to other pages with low PA score on your website.
• Use anchor texts
• Use calls to actions (CTA) for your links

4. Work On Social Sharing

Social media is a powerful tool for increasing the page authority of your website. The more social shares and backlinks you have, the higher your page authority will be.

There are many different ways to use social media to increase your site’s page authority. You can create content that is specifically designed for social media, or you can post links to content on your site on Facebook or Twitter.

Since, It is a powerful tool for any business. It can be used to increase page authority and generate leads. In order to create content that is engaging, it's important to have an understanding of the audience and what they want. The more people that visit your website, the higher your page authority will be.

Increasing the social shares of your content can lead to high page authority and higher rankings. It may be the number of likes on Facebook, tweets on Twitter, Instagram, etc.

• Make your social sharing buttons visible on your website
• Tell your readers to share the content
• Engage more influencers
• Increase the no of reach using social media blogging tools like triberr, sharedby, addthis, etc.
• Give away freebies like ebooks, podcasts, offer links and run a contest

5. Work On Videos

Creating videos can increase page views and unique visitors, and attract links on your website that leads to a high PA score. It makes content more readable, shareable and also can improve SEO.

In this section, you will learn why videos on your website and youtube is important to increase page authority.

Videos are a great way to engage and retain your visitors. They’re also a great way to add more content for search engines. If you can rank for keywords that are relevant to your videos, then you’ll be able to get more traffic from search engines like Google and Bing.

Videos are a great way to capture the attention of your audience and increase page authority. Videos can be used to answer any questions that customers may have, provide tutorials, or show off the features of a product.

It becoming a popular way to share content. They are easier to digest than long articles, and they can be shared easily on social media platforms. Even for companies it is an effective way to increase their page authority and rank higher in Google search results. Videos also help the company build a brand identity and trust with the audience.

• Research a particular topic to introduce or explain your brand
• Discuss your brand’s mission, the design, and the concept behind your brand
• Use related keywords
• Edit and test the video
• Upload to YouTube and share on social media sites.

Alternative way to Increase Page Authority

Increase Page Authority using Google's Search Quality Rater Guidelines

The alternative way to increase page authority is by following Google's Search Quality Rater Guidelines.

Quality Rater Guidelines are a set of guidelines that Google uses to evaluate the quality of web content. These guidelines have been created in order to help webmasters and SEOs understand how Google evaluates its pages. The guidelines are a set of rules that Google uses when it rates websites on its search engine results pages (SERPs).

Use rich snippets, schema markup, and microdata: Rich snippets are descriptive summaries that appear in SERPs for certain queries. They include ratings, reviews, and other metadata about the site being displayed on the SERP. Schema markup is a type of HTML code that provides additional information about a website’s content in order to make it more easily understood by search.

This ensures that you get more traffic from people who are already interested in what you have written about it.

Conclusion

Although, there are no quick ways to increase the page authority, certainly will take less time and you need to be patient. These four ways of building links, high-quality content, videos, and social sharing can help get more traffic and more links.